Integrated Brand Communications
With the rise of new media and the decline of the value of traditional media, we can help define communications strategies from the standpoint of how each important audience engages with the brand. Often, there is one key brand experience that is more defining than other, and our job is to help our clients find and execute programs recognizing where communications can have the greatest impact.
Based on the important brand touch-points, we create integrated brand communications programs to optimize brand messaging. We have learned that consistency of communications is one way to efficiently instill a brand. BrandTaxi ha the knowledge and experience to help our clients define priorities, determine the relative importance of various media in shaping perceptions, and knit together plans that optimize brand reputation in the most efficient manner.