BrandTaxi

Brand Strategy

Brand Strategy
Brand Vision, Mission, Values

Brand Vision, Mission, Values

Vision, Mission and Values bind an organization together now and in the future. Because they unite and guide behaviors of all employees and suppliers, they should be articulated and itemized at the beginning of brand building, not after. We understand that is it often difficult for management to concentrate on creating tools while business pressures mount, but we know that success depends on crafting an organization's vision, mission and values early and carefully. More than ever, it is important to focus on mission and values statements that are specific and relevant, and not generic, in order to guide a brand.

To that end, we work efficiently and thoughtfully with our clients to insure that these governing ideas truly reflect the combined culture, hopes and dreams of top management, the Board of Directors, and key internal leaders. Our goal is to create a framework that can work for an organization's workforce and partners to guide communications and behaviors day-to-day, in real life. In fact, companies whose employees understand and embrace the vision, missing and values produce a 29% greater return* than others (*Watson Wyatt Workforce Study).
Brand Strategy & Positioning
Brand Strategy & Positioning

Properly positioned, a brand contributes significant value to the bottom line. BrandTaxi works to identify powerful insights that become the basis of powerful strategies and unique brand positions.

We use a disciplined approach to get things right the first time. This means developing ideas that are sharp, simple and clear...ideas that are aspirational and connect with important audiences.

Our services include:
- Brand strategy development
- Brand positioning
- Brand Idea creation
- Brand touch-point analysis & development
- Brand filter creation
Brand Architecture

Brand Architecture

Brand Architecture defines the relationship of the parent brand to divisions, lines of business, products, services, and subsidiaries. BrandTaxi has developed specific tools and processes to uncover the nature of these relationships, and how to translate them into strategies to identify and name these levels.

As businesses have become complex collections of brands and sub-brands, it becomes more and more important to have an underlying strategy so important audiences can understand your business. This is as true for customers as it is for the financial community, and very important, your own employees. A strong Brand Architecture optimizes and brand array to maximize value by acknowledging shared brand equity vs. the need for separate and distinct brands.

Stemming from Brand Architecture, we often develop Product Architectures to organize complicated product arrays for internal and sales purposes.
Brand Expression

Brand Expression
Name Creation & Naming Systems
Name Creation & Naming Systems

BrandTaxi forges memorable names for companies, organizations, products, services and business initiatives. We help our clients identify the criteria that will drive development of appropriate, enduring and hard-working names that will strategically align current and future business objectives.

We provide:
- Name development
- Name & Nomenclature system strategies
- Tagline and slogan development
- Naming decision-trees
- Name filters to assess existing names
- Linguistic screening
- Cultural screening
- Legal screening
- Name research planning & management
Corporate & Product Brand Identity Design

Corporate & Product Brand Identity Design

BrandTaxi provides visual expressions that communicate the unique personality of a company, institution, product or service...brand identities that captivate attention and leave lasting impressions. We have provided design solutions across virtually every industry and market space and offer our clients creative, world-class design solutions grounded in the realities of broad-based implementation.
Design Systems and Guidelines
Design Systems and Guidelines

BrandTaxi provides full visual design systems to support the brand idea and identity. Whether it becomes a unified, consistent system applied globally, or a hybrid system addressing different strategic relationships, we create design solutions to meet business objectives and accomplish business goals.

We also provide identity standards and guidelines that enable organizations to implement their brand globally with all the tools they need to ensure users create "on-brand" communications. In today's global environment, these guidelines are delivered in a web-available form so the internal and external users can find the information and materials they need to implement the brand, and changes and modifications can be made in an instantaneous manner.

Brand systems can include:
- Print design systems
- Marketing collateral
- Individual brochures & booklets
- Packaging
- Annual reports
- Product catalogues
- Sales and training materials
- On-line identity guidelines & brand management tools
Brand Experience

Brand Experience
Website Design
Website Design

BrandTaxi provides expert planning and design of websites that result in unique, compelling experiences that effectively meet strategic objectives and deliver the desired results. We help our clients understand the web environment, define goals, isolate web strategy, develop content strategies, and design the look and feel of websites.

We provide:
- Website and mobile design
- Content management strategy & systems
- URL development and screening
- Motion graphics and animation
- Front end production management
Integrated Brand Communications

Integrated Brand Communications

With the rise of new media and the decline of the value of traditional media, we can help define communications strategies from the standpoint of how each important audience engages with the brand. Often, there is one key brand experience that is more defining than other, and our job is to help our clients find and execute programs recognizing where communications can have the greatest impact.

Based on the important brand touch-points, we create integrated brand communications programs to optimize brand messaging. We have learned that consistency of communications is one way to efficiently instill a brand. BrandTaxi ha the knowledge and experience to help our clients define priorities, determine the relative importance of various media in shaping perceptions, and knit together plans that optimize brand reputation in the most efficient manner.
Employee Brand Engagement

Employee Brand Engagement

Today, great brands are defined from the ‘inside out', and most often by employee communications and actions throughout the organization. If the employee base does not understand the essence of the brand, it is impossible for external audiences to have a clear idea. Creating brand alignment within an organization is one of the best ways to ensure that the correct external perceptions are created.

BrandTaxi creates Brand Engagement and Brand Ambassador programs to help organizations inculcate the brand within the organization. We work with senior management, HR, training departments, and others to develop the appropriate brand training from the moment of hiring (e.g., orientation) to on-going training as part of other organizational initiatives.
Executive Coaching

Executive Coaching

BrandTaxi provides executive coaching tailored to individual executive needs.

Today, the top executives in some organizations have not grown up through the marketing or communications ranks- When this occurs, there are often important moments where understanding brands, brand ROI and value, and brand implementation can aid in working with a Board, management team or describing the "brand" to the media and other important audiences. Our most senior staff work with individuals or groups within an organization to develop deep brand understanding.

BrandTaxi's expertise covers the full range of tools and services to help companies develop and implement strong brands. We are experienced and know how to zero in on exactly which services to use to solve specific brand challenges.