Jeff Parkhurst has an established expertise in business strategy, marketing analytics and the valuation of brands. He has led brand valuation practices in the U.S. for Interbrand and globally for Vivaldi Partners, as well as analytics on key media accounts at Mindshare. Prior to that he spent 17 years with The Procter & Gamble Company, Kraft Foods, and AT Kearney in marketing, sales, technology, and strategy.
Jeff has worked in a brand capacity across 19 industries including: Apparel (Levi Strauss, O’Neill), Beer (Anheuser-Busch, Coors), Chemicals (Dow), Consulting Services (A.T. Kearney, Accenture, BrightHouse), Financial Services (American Express, MasterCard, Oriental FG), Food & Beverage (Kraft Foods, Kellogg Company, Heinz, TreeTop, Hormel), Healthcare & Pharmaceuticals (BlueCrossBlueShield, Schering Plough, Janssen), Health & Personal Care (Procter & Gamble Company), Heavy Machinery (Caterpillar, Bombardier), Media (Mindshare, BBDO, Viacom, Saraiva – Brazil, Sanoma Uitgevers - Netherlands), Not for Profit (Habitat For Humanity, Easter Seals), Oil & Gas (Chevron), Other (World Economic Forum, National Association of Realtors), Paper (International Paper), Retail (Wal-Mart, Sears), Technology (IBM), Telecommunications (AT&T, Verizon, Sprint, Deutsche Telekom), Universities (Columbia University, NYU, Harvard, Berkeley, Emory, Cornell, Indiana), and Utilities (Duke Energy, Peoples).
His work has been cited in cover stories with Forbes and BusinessWeek as well as other regional and national periodicals. A Harvard Business Case Study and Harvard Business Review article has been written about his work with Habitat for Humanity International, as well as a book entitled “The New Global Brands”. He contributed to a book entitled “From Ideas to Assets” and publishes on-going. He has an MBA with Honors from the University of Chicago in Finance, an MBA from Xavier University in Marketing, and a Bachelor of Computer Science from the University of Minnesota. He is based in Westport, CT and is the founder of Brand Options.