Liquid Holdings - Developing a brand to communicate innovative technology

  • Situation: New innovation in Hedge Fund software needed to break through the clutter
  • Services: Brand Strategy, Identity, Visual System, Website Design, Collateral Redesign
  • Results: New identity launched as the company went public
Liquid Holdings Group developed a breakthrough in hedge fund software than enables funds to move away from legacy, bolted-on systems to one seamless platform that costs significantly less, and is easier to manage and update. The problem was creating awareness and differentiation in a crowded marketplace, with entrenched competitors all sounding the same and promising similar functionality. Finding a unique idea and executing it simply and elegantly helped establish Liquid as a significant force in the category.