Acrow Bridge - Redefining a brand to align with it's global leadership reality

  • Situation: Upgrade a brand to recognize it’s global stature and communicate the full range of products and services
  • Services: Brand Strategy, Identity, Visual System, Messaging, Website Design, Collateral redesign
  • Results: Identity caught up with the global stature of a market leader
Acrow is a global leader in building temporary bridges. Their identity and general presentation had not kept pace with the successful company they had become. The key challenge was to find a compelling idea that was the essence of Acrow, and then execute it flawlessly across their system. By doing so, they would present a unique and exciting idea both for U.S. customer, but importantly for the enormous opportunities around the globe. Additionally, Acrow was known almost solely as a temporary bridge supplier. The new materials and messaging clearly communicate the breadth of their offerings.