Acrow is a global leader in building temporary bridges. Their identity and general presentation had not kept pace with the successful company they had become. The key challenge was to find a compelling idea that was the essence of Acrow, and then execute it flawlessly across their system. By doing so, they would present a unique and exciting idea both for U.S. customer, but importantly for the enormous opportunities around the globe. Additionally, Acrow was known almost solely as a temporary bridge supplier. The new materials and messaging clearly communicate the breadth of their offerings.