Category — Internal branding

This blog was originally featured on the Shared Services and Outsourcing Network’s website on October 10th, 2013.

One of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of “shared services” has built into it a negative stereotype from the start, creating and managing a strong internal “brand” can accomplish a number of important things:

• It can signal the true value the shared services team provides and define value in a new way
• It can be a beacon to attract the best talent
• It can keep the team not only motivated, but also excited to continually elevate the value of what the team can deliver.

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