Toyota… Another Nail in the Brand Coffin

We already live in a world where we are skeptical of corporate messaging and product advertising. What we didn’t need is the relentless press coverage about Toyota ignoring safety issues. This has simply put another nail in the coffin, making it that much harder for marketers to build credibility in their brands. [Read more →]

March 15, 2010   19 Comments

Why Can’t Everyone be like Ford?

From a marketer’s standpoint, the resurgence of the Ford brand is a monumental success. It wasn’t but a few decades ago when Ford was viewed just like the other big three auto manufacturers. [Read more →]

March 12, 2010   2 Comments