Tony Tiernan is a leading expert in Professional Services brands. He helps leaders and the organizations they steward to attract and retain the right clients and the right people. He is CEO of Authentic Identity Inc.
Tony's insights into the dynamic connection between brand, culture, behavior and communication have helped many professional services firms to stand out in their markets.
Tony was Global Director of Marketing with The Boston Consulting Group. While at BCG, he launched the firm's first corporate advertising campaign, which won the Gold Statuette for Creativity in the international Mobius Awards. He was previously Vice President of Marketing with another management consulting firm, CSC Index (the firm that launched the Reengineering concept that created a consulting boom during the 199Os). In both firms, Tony ran marketing across Europe before assuming the global role.
During his international career, Tony has been group director of a UK-based publishing, research and communications business; an award-winning business journalist; an advertising copywriter; a published writer and speaker on professional services brands; and an entrepreneur.