Steven Georgeou consults on marketing strategy and program development to companies in Financial Services and other service industries. His insights on customer behavior and needs are the basis for successful new products, customer acquisition strategies and customer loyalty initiatives. In Financial Services, Steven has developed new products and loyalty programs related to credit, debit, cobranded and premium cards as well as enhancements that have improved the performance of existing products. His experience in the payments industry includes working with issuers, merchants, global brands and enhancement services.
At Citibank, he was Vice President of marketing, training and customer service in the New York Banking Division. In this capacity, his department was responsible for innovations related to customer acquisition and retention including Citibank's 24-hour banking, re-defining the branch managers role as sales manager, and the operations of a 24-x7 customer service unit.
As head of the strategic planning group for the New York Banking Division, Steve was responsible for new product development and pricing strategy. He supervised the repricing of all individual and business services and the development of a higher level of service in the retail branches for preferred customers. While at Citigroup, Steve also held an international position in the travelers check business. He was responsible for market strategy and program development for key markets including Japan, Taiwan, Hong Kong and Australia.
Steve's international marketing experience began at Trans World Airlines when he was in charge of all marketing program development designed to generate traffic originating in Asia.
This included advertising, direct response and tour product development. His understanding and appreciation for customer-centric service was further developed in the U.S. business travel market where he managed advertising and product development targeted at frequent travelers.
Steve is a featured speaker at financial services and travel conferences in addition to being interviewed in trade publications and on television. He is a graduate of the University of Chicago with an MBA in Marketing and Finance and holds a BA in Economics from Lafayette College.