Kathy Kohler is a passionate leader and strategist who partners with the firm’s domestic and global clients to convert corporate visions into powerful brands. Kathy has had a successful 30-year career in high-impact corporate and consulting positions where she has influenced major transformation initiatives, developed growth strategies, helped build brands and launched countless products. Throughout her career, she has worked with many of the world’s leading companies, such as Lazard, Verizon, Bank of America, Cigna, Goldman Sachs, Blackstone, BlueCross BlueShield and Prudential.
Prior to joining BrandTaxi, Kathy was the Managing Director and Financial Marketing practice lead at Addison, a creative agency, where she led the branding and marketing initiatives and cross-discipline teams in service to clients. Her expertise in the areas of corporate transformation, brand strategy, brand architecture, content strategy, identity systems and marketing communications and corporate communications, has served her clients well.
Kathy began her career as a metals trader specializing in copper and aluminum arbitrage and later moved into institutional investment advisory and marketing roles inside major firms. She has held all major FINRA licenses including a Series 24 Registered Principal.
A talented speaker she has addressed such organizations as PAICR, ICI and AIMSE on the value of building powerful brands. Kathy holds a BA from Iona College in New York and studied business management at The London School of Economics.