Category — Mergers

When Co-Branding Really Works. Bloomberg Businessweek is a powerful combination.

The acquisition of Businessweek by Bloomberg created a natural reason to put both brands together… and it is a good example of when a co-brand strategy can really work. It may seem obvious where it all ended up, but I am sure there was some serious consideration before the dual brand name was engraved in the masthead. Kudos to Bloomberg.

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August 16, 2010   7 Comments