Category — Mergers
When Co-Branding Really Works. Bloomberg Businessweek is a powerful combination.
The acquisition of Businessweek by Bloomberg created a natural reason to put both brands together… and it is a good example of when a co-brand strategy can really work. It may seem obvious where it all ended up, but I am sure there was some serious consideration before the dual brand name was engraved in the masthead. Kudos to Bloomberg.
August 16, 2010 7 Comments